Privacy Policy

Last Updated: October 2025

Lalymom LLC (“we,” “us,” or “our”) operates this website (“Site”). We value your privacy and are committed to transparency about how we collect, use, and share information. This Privacy Policy explains our data practices and your rights.

1. Information We Collect

We collect information in several ways when you visit our Site:

Information You Provide Directly

Name, email address, and other contact information when you subscribe to our newsletter, leave comments, or contact us
Payment and shipping information if you make purchases through our Site
Any other information you voluntarily provide through forms or communications

Information Collected Automatically

Device and Usage Data: IP address, browser type, device type, operating system, pages visited, time spent on pages, links clicked, and referring website
Cookies and Tracking Technologies: We and our third-party partners use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior and preferences
Location Data: General geographic location based on IP address

Information from Third Parties

We may receive information about you from third-party services, advertising partners, analytics providers, and social media platforms
Data collected through affiliate networks when you make purchases through our affiliate links

2. How We Use Your Information

We use collected information for the following purposes:

Site Operations: To provide, maintain, and improve our Site and services
Communications: To send newsletters, updates, and respond to your inquiries (you may unsubscribe at any time)
Analytics: To analyze traffic, engagement, and user behavior to improve content and user experience
Advertising: To display personalized advertising and measure ad effectiveness
Affiliate Marketing: To track affiliate purchases and earn commissions
Legal Compliance: To comply with legal obligations and protect our rights
Security: To detect, prevent, and address technical issues, fraud, and security concerns

3. Cookies and Tracking Technologies

This Site uses cookies and similar tracking technologies to provide relevant advertising, measure effectiveness, and improve user experience.

Types of Cookies We Use

Essential Cookies: Necessary for Site functionality
Analytics Cookies: Help us understand how visitors interact with our Site
Advertising Cookies: Used to deliver personalized ads and measure ad performance
Social Media Cookies: Enable social media features and tracking

Your Cookie Choices

You can manage cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site. You can also opt out of personalized advertising through the mechanisms described in Section 5 below.

Global Privacy Control (GPC)

We recognize and respond to Global Privacy Control (GPC) signals from browsers. When we detect a GPC signal, we will treat it as a valid request to opt out of the sale or sharing of personal information for that browser.

4. Raptive Advertising Services

This Site is a member of Raptive, which works with advertisers to display ads on our Site. Raptive and its advertising partners may collect and use certain data about you for advertising purposes.

To learn more about how Raptive collects and uses data, and to understand your rights and choices regarding such data, please visit the Raptive Universal Advertising Privacy Policy Statement.

Important Information About Raptive:

Raptive and its advertising partners use cookies, web beacons, and similar technologies to collect data about your browsing activity
This data may include your IP address, device identifiers, browsing history on our Site, and interactions with advertisements
Raptive uses this data to serve personalized ads, measure ad effectiveness, and improve advertising services
You have the right to opt out of personalized advertising through Raptive's opt-out mechanisms (see Section 5)

5. Third-Party Services and Data Sharing

Google Analytics

We use Google Analytics to understand visitor behavior and improve our Site. Google Analytics collects information such as:

Pages you visit and time spent on each page
How you arrived at our Site (referral source)
Device and browser information
Geographic location (city/region level)
Interactions with Site content

Google Analytics uses cookies to collect this data. To learn more about how Google uses your data, visit: How Google Uses Data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Affiliate Programs

We participate in affiliate marketing programs including:

Amazon Associates
CJ Affiliate (Commission Junction)
Impact
Other affiliate networks

When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. Affiliate partners may use cookies to track purchases attributed to our Site.

Social Media Platforms

Our Site may include social media features and widgets (such as Facebook, Instagram, Pinterest, and Twitter buttons). These features may collect your IP address, the page you're visiting, and may set cookies. Social media features are hosted by third parties, and your interactions are governed by their respective privacy policies.

Advertising Partners

We work with various advertising partners who may collect and use data about your visits to our Site and other websites to provide targeted advertising. These partners include:

Ad networks and exchanges
Demand-side platforms (DSPs)
Data management platforms (DMPs)
Analytics providers

Categories of Information Shared

We may share the following categories of information with third parties:

Identifiers (IP address, device IDs, cookie IDs)
Internet or network activity (browsing history, interactions with ads)
Geolocation data (general location)
Inferences about preferences and interests

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period varies depending on:

The type of information collected
The purpose for which it was collected
Legal and regulatory requirements
Our legitimate business needs

7. Your Privacy Rights

Rights for All Users

Access: Request information about what personal data we have collected about you
Correction: Request correction of inaccurate personal information
Deletion: Request deletion of your personal information (subject to certain exceptions)
Opt-Out: Opt out of receiving marketing communications

Additional Rights for California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have additional rights:

Right to Know: Request detailed information about the personal information we have collected, used, disclosed, or sold about you in the past 12 months
Right to Delete: Request deletion of personal information we have collected from you
Right to Opt-Out of Sale/Sharing: Opt out of the “sale” or “sharing” of your personal information as defined under California law
Right to Limit Use of Sensitive Personal Information: Limit use of sensitive personal information (if applicable)
Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

Important Notice About “Sale” or “Sharing”: Under California law, allowing third parties (including advertising partners like Raptive) to collect data from your use of our Site may be considered a “sale” or “sharing” of personal information, even though we do not receive monetary payment. This includes data collected through cookies and similar technologies for personalized advertising purposes.

Additional Rights for Other U.S. State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to those described above for California residents.

How to Exercise Your Rights

To Request Access, Deletion, or Correction: Email us at: info@lalymom.com Include “Privacy Request” in the subject line and provide:

Your name and email address
The specific right you wish to exercise
Sufficient information to verify your identity

We will respond to verified requests within the timeframes required by applicable law (typically 45 days for California requests).

To Opt Out of Sale/Sharing of Personal Information:

Click the “Do Not Sell or Share My Personal Information” link
Enable Global Privacy Control (GPC) in your browser
Visit Raptive's opt-out page: Raptive Opt-Out
Use industry opt-out tools:
- NAI Opt-Out
- DAA Opt-Out
- DAA AppChoices

To Opt Out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on

To Unsubscribe from Marketing Emails: Click the “unsubscribe” link in any marketing email or email us at info@lalymom.com

Verification Process

To protect your privacy, we must verify your identity before responding to access or deletion requests. We may ask for additional information to confirm your identity, such as matching the email address you provide with our records.

Authorized Agents

California residents may designate an authorized agent to submit requests on their behalf. We require written authorization from you and may require verification of both your and the agent's identity.

8. Children's Privacy

Our Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at info@lalymom.com, and we will take steps to delete such information.

9. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no Internet transmission or electronic storage method is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. International Users

Our Site is operated in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to the transfer of your information to the United States.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy regularly. Your continued use of our Site after changes are posted constitutes your acceptance of the updated policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Lalymom LLC
Email: info@lalymom.com

For questions specifically about Raptive advertising services, please visit: Raptive Privacy Contact

Terms of Service

Last Updated: October 2025

These Terms of Service (“Terms”) govern your use of this website (“Site”) operated by Lalymom LLC (“we,” “us,” or “our”). By accessing or using our Site, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Site.

1. Acceptance of Terms and Consent to Data Collection

By using this Site, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.

YOU EXPRESSLY CONSENT TO THE COLLECTION, USE, AND SHARING OF YOUR PERSONAL INFORMATION AS DESCRIBED IN OUR PRIVACY POLICY, INCLUDING:

The use of cookies, web beacons, pixels, and other tracking technologies by us and our third-party partners
The collection of data about your browsing behavior, device information, and interactions with our Site
The sharing of your information with third-party advertising partners, including Raptive, for personalized advertising purposes
The use of analytics tools, including Google Analytics, to analyze your use of our Site
The tracking of affiliate purchases through affiliate marketing programs

YOU ACKNOWLEDGE THAT:

Third-party services (including Raptive, Google Analytics, and advertising partners) may collect data about your visits to our Site and other websites
This data collection may constitute a “sale” or “sharing” of personal information under California law
You have the right to opt out of such data collection through the mechanisms described in our Privacy Policy
You have read and understand our Privacy Policy, which is incorporated into these Terms by reference

If you do not consent to these data collection practices, you must not use this Site. You may opt out of certain data collection by following the instructions in our Privacy Policy, but please note that opting out may limit your ability to use certain features of our Site.

2. Use of the Site

Permitted Use

You may use our Site for lawful, personal, non-commercial purposes in accordance with these Terms. You agree not to:

Violate any applicable laws or regulations
Infringe on intellectual property rights
Transmit harmful, offensive, or illegal content
Attempt to gain unauthorized access to our Site or systems
Interfere with or disrupt the Site's functionality
Use automated systems (bots, scrapers) without permission
Collect user information without consent

Intellectual Property

All content on this Site, including text, images, graphics, logos, videos, and software, is the property of Lalymom LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works without our express written permission.

3. Disclaimer of Warranties

THIS SITE AND ALL CONTENT, PRODUCTS, AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT
WARRANTIES THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE
WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF CONTENT

We do not warrant that:

The Site will meet your requirements or expectations
Any content, advice, or information on the Site is accurate or reliable
Defects or errors will be corrected
The Site or servers are free from viruses or harmful components

Content Disclaimer: Content on this Site is for informational and entertainment purposes only and should not be construed as professional advice (legal, medical, financial, or otherwise). Always consult qualified professionals for advice specific to your situation.

Affiliate Disclaimer: We participate in affiliate marketing programs. When you click affiliate links and make purchases, we may earn commissions at no additional cost to you. We only recommend products and services we genuinely believe in, but our affiliate relationships may influence our content.

4. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, LALYMOM LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING FROM OR RELATED TO:

Your use of or inability to use the Site
Any content, products, or services obtained through the Site
Unauthorized access to or alteration of your data
Statements or conduct of any third party on the Site
Any other matter relating to the Site

THIS INCLUDES DAMAGES FOR LOST PROFITS, LOST DATA, BUSINESS INTERRUPTION, OR ANY OTHER COMMERCIAL DAMAGES OR LOSSES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN JURISDICTIONS THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT, INCLUDING NEGLIGENCE, OR OTHERWISE) EXCEED THE AMOUNT YOU PAID TO US, IF ANY, FOR ACCESSING THE SITE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED DOLLARS ($100.00), WHICHEVER IS GREATER.

5. Indemnification

You agree to indemnify, defend, and hold harmless Lalymom LLC, its officers, directors, employees, agents, licensors, and affiliates from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from:

Your use of the Site
Your violation of these Terms
Your violation of any rights of another party
Your violation of any applicable laws or regulations
Any content you submit or transmit through the Site

6. Arbitration Agreement

PLEASE READ THIS ARBITRATION AGREEMENT CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

Agreement to Arbitrate

You and Lalymom LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms, your use of the Site, or your relationship with us (collectively, “Disputes”) will be resolved through binding arbitration, rather than in court, except:

You may assert claims in small claims court if your claims qualify and remain in small claims court
Either party may seek injunctive or equitable relief in court to protect intellectual property rights

This arbitration agreement is governed by the Federal Arbitration Act (9 U.S.C. § 1 et seq.) and evidences a transaction involving interstate commerce.

Arbitration Rules and Procedures

The arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules, or by JAMS under its Comprehensive Arbitration Rules and Procedures, as mutually agreed by the parties. If the parties cannot agree, AAA will administer the arbitration.

For mass arbitrations involving 25 or more similar claims, the parties agree that:

The arbitration shall be administered under the AAA Consumer Mass Arbitration Fee Schedule and Supplementary Rules for Multiple Case Filings, available at: https://www.adr.org/sites/default/files/Consumer_Mass_Arbitration_and_Mediation_Fee_Schedule.pdf
OR, if JAMS is selected, under the JAMS Mass Arbitration Procedures and Fee Schedule, available at: https://www.jamsadr.com/files/uploads/documents/massarbitrationprocedures-fs_4.29.24.pdf
The mass arbitration fee schedules and procedures shall apply automatically when 25 or more similar claims are filed
Initial filing fees for mass arbitrations shall be capped as set forth in the applicable mass arbitration fee schedule

The arbitration will be conducted by a single arbitrator. The arbitrator will be bound by these Terms and must follow applicable law. The arbitrator may award the same damages and relief that a court could award, including attorneys' fees if authorized by law.

Arbitration Location and Costs

The arbitration hearing (if any) will be conducted in the county where you reside or at another mutually agreed location. For claims under $10,000, the arbitration will be conducted solely based on written submissions unless you request a hearing.

Each party will be responsible for paying the arbitration fees according to the applicable AAA or JAMS fee schedules. However, if your claim is for $10,000 or less, we will pay all arbitration fees unless the arbitrator determines your claim was frivolous.

Class Action Waiver

YOU AND LALYMOM LLC AGREE THAT DISPUTES WILL BE ARBITRATED ONLY ON AN INDIVIDUAL BASIS AND NOT AS A CLASS ARBITRATION, CLASS ACTION, OR ANY OTHER REPRESENTATIVE PROCEEDING. Neither you nor we agree to class arbitration or to an arbitration in which an individual attempts to resolve a Dispute as a representative of another individual or group of individuals. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

If this class action waiver is found to be unenforceable, then the entirety of this arbitration agreement shall be null and void.

Opt-Out Right

You have the right to opt out of this arbitration agreement by sending written notice of your decision to opt out to info@lalymom.com within thirty (30) days of first accepting these Terms. Your notice must include your name, address, and a clear statement that you wish to opt out of this arbitration agreement. If you opt out, all other provisions of these Terms will continue to apply, but neither you nor we will be bound by this arbitration agreement.

Severability

If any portion of this arbitration agreement is found to be unenforceable or unlawful, the remainder of this arbitration agreement will continue in full force and effect.

7. Choice of Law and Jurisdiction

THESE TERMS AND ANY DISPUTES ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF ILLINOIS, WITHOUT REGARD TO ITS CONFLICT OF LAW PRINCIPLES.

Lalymom LLC is organized under the laws of Illinois, with its principal place of business in Illinois.

This choice of law applies to:

All claims, disputes, or controversies arising from or relating to these Terms
Your use of or inability to use the Site
Any services, content, or products obtained through the Site
Any representations, statements, or conduct of any party
Privacy, data protection, and consumer protection claims
Claims under statutes such as the California Invasion of Privacy Act (CIPA), California Penal Code Section 631, or similar state laws

By using this Site, you expressly consent to the application of Illinois law to any and all Disputes, and you waive any objection to the application of Illinois law, including any claim that Illinois law should not apply due to your residence or location.

If any Dispute is not subject to arbitration (as provided in Section 6), or if the arbitration agreement is found to be unenforceable, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Will County, Illinois, and you waive any objection to venue in those courts.

8. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or resources that are not owned or controlled by us. We are not responsible for:

The content, privacy policies, or practices of third-party sites
Products or services offered by third parties
Any damages or losses caused by third-party sites or services

We provide these links for convenience only, and inclusion of any link does not imply our endorsement. Your interactions with third-party sites are governed by their terms and policies.

9. User-Generated Content

If you submit comments, feedback, or other content to our Site, you grant us a non-exclusive, royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, modify, publish, and distribute such content in any media. You represent and warrant that:

You own or have the right to submit the content
The content does not violate any laws or third-party rights
The content is not defamatory, obscene, or offensive

We reserve the right to remove any user-generated content at our sole discretion without notice.

10. Modifications to the Site and Terms

We reserve the right to:

Modify, suspend, or discontinue any aspect of the Site at any time without notice
Update these Terms at any time by posting revised Terms on the Site

When we make material changes to these Terms, we will update the “Last Updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Site.

We recommend reviewing these Terms periodically to stay informed of any updates.

11. Termination

We reserve the right to terminate or suspend your access to the Site at any time, with or without cause, with or without notice, for any reason including:

Violation of these Terms
Fraudulent, abusive, or illegal activity
Requests by law enforcement or government agencies
Unexpected technical issues or security concerns

Upon termination, your right to use the Site will immediately cease. Sections of these Terms that by their nature should survive termination will survive, including but not limited to: disclaimers, limitations of liability, indemnification, arbitration agreement, and choice of law provisions.

12. Entire Agreement and Severability

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Lalymom LLC regarding your use of the Site and supersede any prior agreements.

If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

13. Contact Information

If you have questions about these Terms of Service, please contact us:

Lalymom LLC
P.O. Box 258,
Frankfort, IL 60423
Email: info@lalymom.com

By using this Site, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.