Where To Buy Fitbit on Sale & Best Fitbit Prices

Whether you are shopping for yourself or for a gift, you always want to find the best deal, right? So today I'm sharing tips on where to buy fitbit on sale and best fitbit prices for each model. This post includes affiliate links for easy deal shopping.


Since I started using my Fitbit I've been really interested to see the new models they have come out with, as well as the price fluctuations that happen throughout the year.

Fitbits are once again a hot ticket item for the holiday,s but people buy them year round. This guide shows historical price trends on the various fitbit models, as well as where to shop in order to find those low prices.

If you are shopping around the holidays, chances are you can catch a great deal on Fitbits. The rest of the year most retailers are pretty steady and you will probably find the best deal on Amazon. So below you'll find listings of the BEST prices, but you cannot always hold out for those prices since Black Friday only comes once a year. The tips below will help you decide when to pull the trigger!

RELATED: Fitbit 101- What Is a Fitbit and How Do I Get Started?

Factors That Can Effect Fitbit Prices

When you are shopping for Fitbits, several factors con influence “today's best price” so shop around with these tips in mind.

-Band colors- If you are not set on a specific color band, always check to see if other colors are selling at a lower price. Especially on Amazon.

-How long the one you want has been on the market- You might not see numbers fluctuate on the brand new Charge 2 or Flex 2 for months, so if you do see one on sale, snap it up right away!

-New models coming out- When Charge 2 and Flex 2 were announced you began seeing more sales on the other models. If don't need the very newest model, it could save you money.

-Refurbished units – If you see a crazy low price on any fitbit model, before you click “BUY NOW” just double check the fine print to see if it is refurbished. There is nothing wrong with buying certified refurbished fitbits, however, read through reviews before you buy. Some “refurbs” oddly do better than others. Reviews for Refurbished Fitbit Flexes on Groupon warn of awful battery performance. Ultimately it is up to you if the lower price is worth it. Either way, be sure to read up on reviews and check the warranty details. In the end I highly recommend getting an original rather than a refurbished model in order to have the full warranty and top quality.

Best Fitbit Prices and Where to Buy Fitbit

Fitbit groups their products into categories to help people select the most appropriate model. The groups are Everyday, Active and Performance. If you are just looking to see your average daily step count, start with the Everyday Trackers. For fitness enthusiasts looking for features like heart rate tracking and workout tracking, start your search with the Active Trackers. For serious athletes, the Performance category is the where you'll find ultimate accessory. We will take a look at the best Fitbit prices in each category.

A few notes about best prices. I follow price drops on Amazon, I monitor Fitbit's own sales as well as those at big box sites but I am not responsible for sale deadlines and cannot control what any retailer does.

Amazon almost always beats or matches the best prices you'll see on Fitbits, it is always where I check first. Amazon prices fluctuate regularly whereas prices on others sites are pretty steady, other than Black Friday deals or the occasional other holiday sale. Plus Amazon Prime gives you free 2 day shipping as well (Click here for a Free 30 Day Trial of Amazon Prime).

Fitbit has already announced their own 2016 Black Friday Deals, which start November 24th but you can view on the Fitbit Website. This gives a pretty good indication of what you will find at other retailers for Black Friday and Cyber Monday. 

If you plan on shopping brick and mortar stores on Black Friday in person, hoping to score an extra awesome deal, check the fine print on any coupons or incentives before you stand in line or go fight the crowds. If you are hoping to use a coupon at Bed Bath and Beyond or Kohls, for example, their coupons usually specify that they do not apply to Fitbits and other premium brands. In that case, you might as well stay home and snag your Fitbit for the same price from Fitbit.com or Amazon, while you lounge around in your PJ's!

Okay on with the prices!


Fitbit Buyers Guide- where to buy fitbit on sale and historical best fitbit prices

Everyday Fitbit Trackers

The Everyday models have one basic function in common- they record your steps. Other than that they differ in the way you wear them, whether or not they have a clock feature and other basic features. Fitbit Zip and Fitbit One are clip-on models that you clip to your pocket, belt or bra. Fitbit Flex, Fitbit Flex 2 and Fitbit Alta are wrist styles with the biggest differences being that Alta has a clock on the face and Flex 2 is the only Fitbit billed as swim-proof. (Sidenote: No most Fitbit models are NOT waterproof. See here for details.)

Fitbit Zip – The Fitbit Zip is a small clip-on model that you wear on your belt, pocket or bra strap. It tracks your steps, distance and calories burned. No watch function, no sleep tracking or heart rate tracking. Simple to use and like all Fitbits, it syncs with smart phones or the app on your computer.   Black Friday prices are $49.95 on Fitbit.com. The historical rock bottom price I've seen on Amazon was Black Friday 2015 at $40.

>>Check Zip Prices on Amazon <<

Fitbit One – Another clip-on model, the Fitbit Zip has all the tracking features of the Zip plus sleep tracking, floors climbed and a clock display. No heart rate function. Black Friday Price on Fitbit.com is $79.95. The historical rock bottom price I've seen on Amazon was $74.99. This model fluctuates in price more than many others. 

>>Check One Prices on Amazon<<

Fitbit Flex (original) – Fitbit Flex is the Fitbit that many people think of as the breakout fitness tracker that started the trend. It is a wrist band model, with a two prong fastener (rather than a clasp) and shows your step progress as a series of dots on the face. There is no clock on the face but it tracks steps, distance, calories and sleep. The removable tracker lends itself to a large selection of Fitbit Accessory Bracelets.  Fitbit is not advertising a Black Friday price for the original Flex because they released Flex 2 (below). However they are still available for purchase. The historical rock bottom price I've seen on Amazon was Black Friday 2015 at $59. A good sale price is $79. Prices have really been fluctuating on the original Flex, probably because they have been replaced by Flex 2 but there are still a lot of original models out there.  

>> Check Flex Prices on Amazon<<

Fitbit Flex 2 – The next generation Flex is the first model that is billed as swim proof, which is big considering so many people THINK all fitbits are waterproof but they are NOT waterproof. Flex 2 also added Call & Text Alerts, which the popular Alta offered to much fanfare. Black Friday Price on Fitbit.com is $59 and a good sale price is $79, which happened around Valentine's Day. The historical rock bottom price I've seen on Amazon was $59.

>>Check Flex 2 Prices on Amazon<<

Fitbit Alta – The Fitbit Alta is the fashion forward model that is similar to the Flex with a few differences. It has a watch face and removable bands so you can mix and match the colors.  Black Friday Price on Fitbit.com start at $99.95. The historical rock bottom price I've seen on Amazon was $84 shortly after its release. A good sale price is $99. See a full review of Alta Here.

>>Check Alta Prices on Amazon<<

Fitbit Charge – Fitbit Charge is considered an Everyday tracker because it does not have the Heartrate tracking capabilities of its sister, the Fitbit Charge HR. Lots of great features though, in fact all the great tracking capabilities of the Alta but with a different band style. No removable fashion bands either, but still a cool, capable tracker. Since they released Charge 2, there are no Black Friday Deals listed on Fitbit's website on the Charge but they are still available for purchase. The historical rock bottom price I've seen on Amazon was $79 but sizes and colors have varied in price a lot. 

>> Check Charge Prices on Amazon<<  Note: this is for the charge that does NOT have heart rate tracking capabilities.

Active Fitbit Trackers

Active trackers start adding features that benefit athletes and fitness enthusiasts- most notably heart rate monitoring technology.

Fitbit Charge HR – Fitbit Charge HR took Fitbit into new territory with a constant heartrate monitoring feature. It also had perhaps my favorite upgrade: the watch clasp! Previous wrist models from fitbit all features the two prong closure rather than the watch clasp. I always purchased watch clasp wrist bands for my other models because it felt more secure so I was grateful for this upgrade. Fitbit does not have Black Friday prices advertised for Charge HR since it released Charge 2. The historical rock bottom price I've seen on Amazon was $89 depending on the color and size. Like the Flex, the prices have fluctuated a lot since Fitbit released the Charge 2. 

>>Check Prices on the original Charge HR on Amazon<<

Fitbit Charge 2 – The newest heartrate fitness tracker seems to combine all the other favorite features from all of their previous models into one. It has removable bands and a watch on the face, like Alta, but the heartrate tracking capabilities of the Charge HR. It maintains the text and call alert capabilities of both of those as well. Black Friday price on Fitbit.com starts at $129.95 and goes up when you choose premium bands.  The historical rock bottom price I've seen on Amazon was when it dipped down into the mid $109 range and a good, rare sale price is $129. 

>>Check Charge 2 Prices on Amazon<<

Fitbit Blaze – Woo, now Blaze takes you into another market altogether. It looks and acts more like a Smart Watch than just a fitness tracker. The screen is a step up and offers way more information, like a round watch face, music controls, workout stats and more. You can also customize the bands. Black Friday price on Fitbit.com starts at $169.95 The historical rock bottom price I've seen on Amazon was $149 in February 2017. Sales are rare on Blaze, so far, though. 

>> Check Blaze Prices on Amazon<<

Performance Fitbit Trackers

The Surge is currently the only model in Fitbit's Performance category.

Fitbit Surge – Fitbit Surge is billed as the Ultimate Fitness Super Watch. The biggest feature you get with it is built in GPS, which is key for endurance athletes. Black Friday price on Fitbit.com starts at $219.95. The historical rock bottom price I've seen on Amazon was $197.99. A couple colors sank to $169 for one random day earlier this year but for most of the year anything under $240 is as good as it gets. 

>> Check Surge Prices on Amazon<<

Aria Scale

Fitbit's wi-fi enables scale syncs with your fitbit app to put all your weight and fitness stats in one place. The historical rock bottom price I've seen on Amazon was $89. Black Friday price on Fitbit.com starts at $99.95. It's under the Clips and more section at the bottom. It fluctuates most of the year between $100 and $129. 

>>Check Aria Prices on Amazon<<

So there you have it folks! A rundown of what to look for and what to expect this shopping season. Got a tip that I'm missing? Share your tips for where to find the best prices on Fitbit in the comments below!

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